Part of Sydney Festival 2015, The Festival Village was a destination for free and ticketed events, gourmet food and drinks, and activities from morning to night for over 200,000 people.
Sitting adjacent to the Village was Higher Ground, an interactive installation created by street artist Maser. I liaised with Maser to apply his colour palette and aesthetic across the Village, through environmental graphics and directional signage, to print collateral and sponsor activations, whilst still maintaining the Sydney Festival brand characteristics.
Integrated sponsor signage included: Laurent Perrier, Gelato Messina, Porteno, The Sydney Morning Herald, Kirin, yellow tail.
Photo credits: Prudence Upton & Jamie Williams